Intelligent Elixirs
Intelligent Elixirs (IE) is a clinical based, natural skincare company based in Denver. I have worked with IE for many years to create a variety of marketing materials, update packaging and design web graphics.
Photos courtesy of Intelligent Elixirs.
Digital Marketing
I have designed many web banners and graphics for the Intelligent Elixirs website. These banners are the first image you see when you visit the site, so it was important to make the offers bold and eye catching while maintaining the brand’s identity through color and type.
Print Materials
Intelligent Elixirs sells directly to consumers online as well as through retailers. Because of the scientific research behind their products, the founders of IE make sure their retailers have all the information around ingredients, usage and benefits of their products. I have redesigned their training manual, multiple sales brochures and their rewards program promotional materials. I have also worked with IE to update their packaging for new product launches.
Custom Brand Illustrations + Icons
I designed these custom brand illustrations for an email campaign. I illustrated the packaging and elements from their previous imagery such as citrus and flowers to maintain the brand presence and highlight the products on sale in the campaign.
I also worked with the IE team to create three custom icons for their website. The icons highlight the core values of Intelligent Elixirs. I adapted the cruelty free bunny icon to fit the brand colors.
Programs: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Skills Applied: Digital Design, Photo Retouching, Layout Design, Packaging Design, Illustration, Icon Design