West + Main Homes
Direct Mail Campaigns
As Senior Brand Manager at West + Main Homes I directed our direct mail campaigns. The standard campaign included monthly postcards and four quarterly bi-fold mailers. Agents across five markets (CO, OK, OR, MN + NC) were able to sign up for the campaign and have the mailers customized with their information.
Quarterly Bi-Fold
In 2022 I created quarterly mailer direct mail campaign. This bi-fold mailer contained information regarding quarterly market updates, company news and lifestyle content. I designed a custom layout template that could be adapted each quarter. Each agent that sent the campaign received a customized proof with their contact information and image.
Each quarter I was responsible for brainstorming content, working with our team to produce copy, sourcing images and then producing the design as well as customized proofs for over 75 agents each quarter.
Monthly Postcards
As lead on the postcard campaign, I created the content calendar, sourced content and graphics, designed each postcard template and produced customized files for 50+ agents each month.
The campaign mixed monthly housing statistics with lifestyle content. Maintaining brand standards throughout the campaign to build recognition was a key element in my designs that I achieved through color, typography and imagery.
Programs: Adobe InDesign, Adobe Illustration
Skills Applied: Content Curation + Planning, Editorial Design, Project Management, Print Production, Mailing Coordination