Digital Marketing - Kiss the Ground
Kiss the Ground is a national non-profit organization that promotes regenerative agriculture through storytelling, education and advocacy. I work with the marketing team to create digital assets for use across social media platforms, email campaigns and on their website. I collaborate with the team from ideation to execution on everything from long-term campaigns to one-off graphics.
All graphics created in collaboration with Kiss the Ground marketing team: Nathan Rice, Leigh Barnholt, Carina Immer
I Kiss the Ground Campaign
KTG kicked off 2024 with a campaign to reintroduce their mission to their current audience as well as reach new viewers. Kiss the Ground is named from a Rumi quote “There are hundreds of ways to kneel and kiss the ground.” This inspired the campaign of ‘I Kiss the Ground for…’ to share all of the ways that regeneration can impact our lives.
I helped develop the look and feel for the campaign, leaning into the existing branding and pushing it in a clean and modern direction. I designed a template that worked for Instagram carousels, Facebook and LinkedIn posts and the campaign landing page.
As part of this campaign, I also designed a BINGO board with regenerative tasks for Earth Month. This was posted on socials, the website and used for events during April 2024 at Anthropologie (a Kiss the Ground 10K Partner).
Visit the landing page I built out to see all of the graphics.
Inspired by
Kiss the Ground
I helped concept and execute the 2023 Annual Giving Campaign. The campaign ran across social (IG, FB, LI), email and on the website. For the campaign, community members shared how they were inspired by Kiss the Ground.
I created a series of templates with custom illustrations to share the community member’s images and quotes. These graphics were posted on Instagram, LinkedIn and Facebook. I built out the landing page to feature all of the stories of inspiration, as well as solicit responses from the community.
Illustrated Social Carousels
Kiss the Ground’s style utilizes a range of earthy colors and incorporates hand drawn illustrations. I have been able to design and illustrate multiple educational social posts in this style.
For more check out KTG on Instagram.
Programs: Adobe InDesign, Adobe Illustrator, Adobe PhotoshopWordpress (Elementor)
Skills Applied: Art Direction, Graphic Design, Illustration, Web Design, Animation, Social Media Strategy