This campaign was created for an Annabel Media client, Aztec Carpet & Rug. They are a luxury carpet and flooring company that loves a touch of fun and creativity. For October 2019 I created this “Aztec Horror Story” campaign to play into the seasonal fun. We were inspired by a custom carpet for a client that was directly modeled off the show American Horror Story: Hotel. I chose three iconic horror films to replicate with Aztec's carpets. I was responsible for storyboarding, building out the concept, gaining approval from client, picking carpets to match each horror movie, creating and curating props, art directing the photoshoot at soona studios, contracting the copywriter, formatting the newsletter and writing posts for social media. 

Photos shot at soona Denver. Mandil Inc. Project images by Aaron Colussi. Copy by Annabel Media.